AI for Effective Professionals
Build the System That Gets You Hired, Promoted, or Booked.
Self-paced - Mentor-led - 5 weeks
What This Course Is
Most professionals are using AI the wrong way - copying outputs, tweaking prompts, hoping for better results. That is not a system. That is guesswork with a chatbot.
This specialization is a focused, seven-lesson build programme. You construct a personal AI system configured for your role, your goals, and your voice. Every lesson is completable in two to three hours. Every exercise produces something you can use immediately - not a practice run, not a template to fill in later.
By Lesson 7, you have a Claude Project that knows who you are, a polished professional presence, one live automation, and a presentation ready to share. Whether you are looking for your next role, winning your next client, or leading your team into AI - you leave with a system built for that exact purpose.
⚠ Who Is Ready for This Course — Any professional who works on a computer and wants to work smarter. No coding knowledge required. No prior AI experience assumed.
Course Structure
Seven lessons. Each one short, focused, and immediately applicable. The lessons are comprehensive and stand alone on their own and contribute to one core use case of yours. By the final lesson you have a working system, not a collection of toy experiments.
AI for Effective Professionals
7 lessons · ~20 hours · Mostly free tools
Lesson 1
It Starts With Why - Find Your Use Case
Before touching a single tool, you identify exactly where AI moves the needle for you. You leave with a personal use case map that drives every lesson that follows.
Lesson 2
Build Your Claude Project
Set up a live Claude Project loaded with your context - your CV, your goals, your voice. Claude now knows who you are. Use voice input to speed up work.
Lesson 3
Write to Win: AI for Proposals, Applications & Pitches
Use Claude to produce a tailored, high-quality document in under 20 minutes - a CV and cover letter, a client proposal, or a business case. Your choice, your context.
Lesson 4
AI for Your Professional Presence
Rewrite your LinkedIn headline and About section with Claude. Whether you want to attract recruiters, clients, or peers - your profile will reflect who you actually are, clearly and credibly.
Lesson 5
When Accuracy Matters - NotebookLM
Some tasks require zero hallucination. NotebookLM lets you interrogate your own documents - job descriptions, contracts, reports, research - with sourced, verifiable answers.
Lesson 6
AI for Presentations - Gamma.ai
Build a real, polished presentation in Gamma. Interview prep deck, client pitch, or team briefing - structured, visual, and ready to share. Compared against Claude and ChatGPT.
Lesson 7
Build Your Firt AI Agent
Build one automation around a task you do repeatedly - job alerts, client enquiries, weekly digests. Relay.app covered in depth; Power Automate and Cowork introduced for those who want to go further.
🏆 Your Portfolio - What You Leave With
- A live Claude Project configured with your context, goals, and voice
- A tailored document - CV and cover letter, client proposal, or business case - produced in under 20 minutes
- A polished LinkedIn profile - headline and About section that represent you accurately and professionally
- A NotebookLM notebook interrogating a real document from your work
- One professional Gamma presentation - ready to share or present
- One live workflow automation saving you time every week
Who This Is For
This course is built for professionals who are actively moving - toward a new role, toward their next client, or toward leading their organisation through AI. You do not need to be a developer. You need to take your work seriously and want AI to do the same.
| ✓ | Job seekers and career changers - who want AI to sharpen their applications, not just speed them up |
| ✓ | Freelancers, consultants, and solopreneurs - who need to win clients, deliver faster, and look credible doing it |
| ✓ | Managers and team leads - who need to lead AI adoption with judgment, not just enthusiasm |
| ✓ | Analysts, project managers, and operations professionals - who want AI embedded in real workflows, not sitting in a browser tab |
| ✓ | Anyone who has tried AI tools, found them underwhelming, and suspects the problem is not the tools |
What This Looks Like for You
The same seven lessons. Three different outcomes. Every exercise is designed around your specific situation - you are never working on a fictional case study.
| Lesson | 💼 Job Seeker | 🏢 Solopreneur & Freelancer | 🌟 Leader Upskilling |
|---|---|---|---|
| L1 - Find Your Use Case | “I need to apply to 20 roles in 6 weeks. My bottleneck is tailoring CVs and cover letters for each one.” | “I spend 40% of my time on proposals and client emails. I want that time back.” | “My team of 12 uses AI ad hoc with no standards. I need to change that.” |
| L2 - Build Your Claude Project | Uploads CV, target job descriptions, and career summary. Claude knows their background and what they are applying for. | Uploads service offering, sample proposals, and client personas. Claude can draft in their voice from day one. | Loads Claude Project with their team's actual work context - so they can stress-test AI on real problems before recommending anything. |
| L3 - Write to Win | Tailors a CV and cover letter to a real job posting in under 20 minutes. Repeatable for every application. | Writes a proposal response to a real client brief currently on their desk. | Writes an AI policy proposal or business case for AI tooling - something that goes to leadership or their board. |
| L4 - Professional Presence | Rewrites LinkedIn headline and About to match the roles they are targeting. Recruiter-ready. | Rewrites LinkedIn to attract clients, not employers. Tone shifts from “employee” to “expert.” | LinkedIn positions them as someone leading AI transformation, not just “exploring AI.” |
| L5 - No-Hallucination Source, Podcasts and Mindmaps | Uploads target job descriptions and industry reports. Asks: “What skills keep appearing? What should I be emphasising?” | Uploads contracts, project briefs, or industry reports. Interrogates them without hallucination risk. | Interrogates a vendor's AI proposal or industry report - so they can ask better questions in the room. |
| L6 - Presentation | Builds a “My Professional Story” deck for interviews or networking conversations. | Builds a client pitch deck or service overview they need to send this month. | Builds a deck on AI strategy for their function - presented to their team or upward. |
| L7 - Agentic AI | New matching job posted online → email alert → role summary drafted automatically. | New enquiry received → summary drafted → follow-up email sent. | Automates one team-level process - proof of concept they can demonstrate to their organisation. |
Tools Used in This Course
Most tools have a free tier sufficient for all lessons and exercises. Where paid versions are listed, the free alternative is always covered first.
| Tool | Used For | Free? |
|---|---|---|
| Claude.ai | Projects, knowledge base, document drafting, voice input | ✓ Free tier |
| ChatGPT | Comparison reference, voice mode, quick ideation | ✓ Free tier |
| NotebookLM | Sourced document interrogation, research synthesis | ✓ Free (Google) |
| Gamma.ai | AI-generated presentations and portfolio decks | ✓ Free tier |
| Relay.app | Workflow automation, multi-step triggers | ✓ Free tier |
| Power Automate | Microsoft 365 workflow automation - referenced in Lesson 7 | Included with Microsoft 365 (standard connectors only). Premium from $15/user/month. |
| Cowork (Anthropic) | Desktop automation, file and task management - referenced in Lesson 7 | Paid - requires Claude Pro or above. |
Program Details
Everything you need to know before you enrol.
| Key Info | What you need to know |
|---|---|
| Duration | 5 weeks |
| Format | Online - self-paced with mentor support. 5 mentor calls + unlimited async support. |
| Price | €499 (+ 19% VAT in EU) |
| Prerequisites | No programming background needed |
| Seats | Limited. Application only. |
Contact
Talk to us
Have questions? We’re here to help! Whether you’re curious to learn more, want guidance on applying, or need insights to make the right decision—reach out today and take the first step toward transforming your career.